SEO means making your website easier to find on Google. You do not need to be technical to start. These basics will take you far.
SEO stands for Search Engine Optimization. When someone searches for something, Google shows the pages it considers most helpful. SEO is the work of making your pages helpful and easy for Google to understand.
Keywords are the words people type into Google. Think about what your visitors would search, like "how to register an LLC," and write pages that answer those questions clearly. SEO tools can show you what people search for.
Answer the question fully, in simple words, and make it easy to read with short paragraphs and headings. Content written only to trick Google rarely works for long.
Each page should have its own title and a short description that say what the page is about. On this website, these are set in the top part of each HTML file.
Most people visit from a phone. Keep pages light, use sharp but small images, and test your site on your own phone.
Link related pages, such as an article to a service page. This helps visitors and helps Google find all your pages.
SEO usually takes months, not days. Publish regularly, improve old pages and track what works.
Looking for tools? See our SEO Tools page.
