SEO (Search Engine Optimization) helps people find your website on Google. SEO tools show you which keywords people search for, how your competitors rank, and what to fix on your site.
What to look for
- Start with keyword research before you write new content.
- Use a site audit to find broken links and slow pages.
- Track your rankings over time, because SEO takes months.
- You do not need every tool; pick one and learn it well.